Fashion video

I’ve produced fashion video over the years for designers, English Eccentrics. However, not all have covered a fashion shoot by the celebrated photographer, John Swannell. Back in May I had the opportunity to shoot two videos for the label’s Spring 2007 & Autumn/Winter 2007 collections.

The first had a documentary approach following action behind the scenes of the stills shoot as well as in front of the camera… the model being made up, the outfits being prepared and capturing something of how John works on a commission. The second concentrated on the clothes more, keeping the video camera constantly moving and swirling round the model to see the clothes in movement.

Both videos were edited at Player and encoded to DVD and uploaded to the English Eccentrics YouTube site. They now form an integral part of the label’s e-marketing strategy and will be added to as new collections and products are launched. Is fashion video coming of age at last?