Viral marketing video for Paul McCartney

Following the production of two fashion videos featuring his photographic work, I was approached by John Swannell to collaborate on the making of a music video for Paul McCartney. The track, “Nod Your Head”, has a global YouTube following and Paul wanted to respond personally to the thousands of clips submitted by fans. Our job was to film a number of beautiful models “nodding their heads” (just as it says on the lyric sheet) to support this viral marketing push. Paul liked the first edit so much, he wanted to be in the video himself. A finished video from the result can be viewed on YouTube and is downloadable as a video podcast via Itunes. It can also be viewed on Player’s Fashion & Music YouTube showreel through this website.