Budgeting a video project

How much? Many feel that video programmes carry a price tag per minute…. “Ooh, I got mine done for £250 a screen minute!”. I’ve also heard… “You can’t something decent made for less than £50k!”. However, the truth is it all depends on the scope of the project and the creative approach taken. Both can be adjusted at the start if the price tag is too big. But it is important to be open with how much you’re prepared to spend on the project from the start, even if it’s a minimum/maximum spread. “As little as possible…” is always the underlying wish, but it could buy you underachievement if you undervalue the project. If you have a budget, tell us. If you’re cagey you might end up regretting the lack of ambition and impact in the final result. If you give us the basic parameters of the project as you see it, we can always give you a ballpark scale. You know the value to your company of what you’re proposing, so don’t afraid to be open. Working together with Player Communications, you’ll be centrally involved in how that money is spent. Don’t forget that the video programme you’re buying is an investment too – in the future it can be re-edited, added to or converted to different media platforms and continue to be of use to your company.