Ideas for a new video script

Be adventurous - try thinking of the video without having a TV presenter simply trot out your project document to camera. Your messages could be conveyed by using a documentary approach, fly-on-the-wall reality style, as dramatised case histories, improv comedy, a quiz show, a gritty drama, a pretend YouTube transmission… any imaginative vehicle that conveys your message without telling it in a “Route One” sort of a way. Your audience will love you more for it.

Everyone accepts that sometimes a programme has to be based round a piece to camera by the MD or CEO. That’s fine, but be open to the alternatives first. Have a look at the Player Communications showreels for some ideas, perhaps.

In the draft scripts as they develop, try and not look just at the voiceover words in the script. Try and imagine the pictures being allotted to visualise them too. The usual script format is two parallel columns, one outlining visual action, the other voiceover or other verbal content.